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Employment Search Negative KeywordsJan 19, 21 · Negative keywords vs standard keywords Keyword targeting helps ensure your paid search ad is tailored to your audience When you pay for each individual click, you want as many clicks as possible to be from qualified leads Negative keywords work the same way, just in the opposite directionUnder the Keywords tab, navigate to the bottom of the page Click on the blue "Negative keywords" on the right You have a choice to enter your negative keywords at the adgroup level where they will only operate in a specific ad subgroup or at the campaign level where they will operate on the entire campaign and its entire ad subgroups Understanding Negative Keywords With Examples Laptrinhx How do negative keywords work